Trends in Experiential Events

Experiential events can take many forms, but typically share some common characteristics, such as interactivity, storytelling, and personalization. Designed to create memorable and engaging experiences, adding experiential elements can help customers develop an emotional connection with a brand or product. Here are four experiential trends we’re seeing in the industry that you should explore for your next event.

• Infusing Responsive Multimedia Effects. Multimedia effects, including holograms, projection mapping, and motion-activated media, inject a sense of wonder and innovation into experiential events, captivating attendees with immersive and interactive displays.
• Using AI to Create Personalized Interactive Content. According to HubSpot, there is a 10% to 15% increase in revenue due to personalization, highlighting the tangible impact of tailoring content to individual preferences.
• Integrating Social Media Experiences. Incorporating social media into experiential marketing is a continued trend, with 98% of consumers actively creating digital or social content at experiences and events.
• Amplifying Influencer Collaborations. The influencer marketing industry is projected to reach 13.8 billion USD in 2024 and, over the past year, we have seen many brands spend more on influencer marketing pre-, during, and post-event than ever before. This trend is expected to intensify throughout 2025 and beyond, amplifying the role of influencers in experiential marketing.